e世博天上人间

​拼多多“百亿补贴”瞄准徽派炒货,“真心”食品推动年货节新消费

e世博天上人间“XIANZAIMEITIANSUISHIFAHUO,LIANGGOULEJIUZHUANGCHE,ZHEIYANGDEXIANGSHIHUOCHEYITIANYAOLAIHAOJIPI”,ZHENXINSHIPINDIANSHANGZONGJIANZHANGHUIZHIZHEYANQIANLIANGLIANGZHENGZAIZHENGQIMAFANGKUAIDIDECHESHUODAO,“XIANZAIGANGHAOSHIPINDUODUODENIANHUOJIE,FAHUOLIANGBISHUANG11HAIYAODA”。

e世博天上人间12YUE20RILINGDIANZHI1YUE15RI24DIAN,PINDUODUOLIANSHOUSANSHIWANPINZHISHANGJIAYUJINQIANTOUBUNONGFUCHANPINPINPAI,GONGTONGQIDONG“NIANHUOJIE”。QIJIAN,JIANGLIANXUTUICHUJIZHIXINGJIABIDE“NIANHUOXILIEWANRENTUAN”,TONGGUO“BAIYIBUTIE”“XIANSHIMIAOSHA”“DUODUOGUOYUAN”DENGXIANXIANGJIRUKOU,ZAIPINZHINIANHUOYUXIAOFEIZHEZHIJIANDAJIANQIGAOXIAOJINGZHUNDE“CHAODUANGONGYINGLIAN”。

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△12月31日,真心食品携多款产品在不同时间登陆“万人团”

12YUE31RILINGDIAN,ZHENXINMEIRIJIANGUOCANJIA“WANRENTUAN”,ZIZHONGWU12DIANKAISHI,YOUJIANGYOUDUOKUANREXIAOCHANPINYIPINPAI“WANRENTUAN”DEXINGSHIXIANGXIAOFEIZHETUICHU。ZHENXINSHIPINDONGSHI、FUZONGCAICAOYIXIANGBIAOSHI,GONGSISHANGXIAFEICHANGKANZHONGCICINIANHUOJIE,MUQIANFAHUOXITONG、GONGYINGLIANXITONG、KEFUTIXIDOUYIQUANLIYUNXING。

徽派炒货享誉全国,严苛工艺保证品质

HUIPAICHAOHUOXIANGYUQUANGUO,XINGYENEI,MUQIANDABUFENJIANGUOCHAOHUOZHIMINGPINPAIDOUCHUZIYUANHUI。2006NIAN,SHUNYINGBENDICHANYEFAZHANDEXUQIU,HEFEICHAOHUOXINGYEXIEHUICHENGLI,DANHEFEIYUCHAOHUOXIANGGUANLIANDEQIYEJIUYIDA200DUOJIA,CHAOHUOCONGYERENYUANDA3WANDUOREN,CHANXIAOLIANG50DUOYIYUAN。

e世博天上人间LAIZIZHONGGUOSHIPINGONGYEXIEHUIJIANGUOCHAOHUOZHUANYEWEIYUANHUIDESHUJUXIANSHI,2018NIANQUANGUOJIANGUOCHAOHUOGUIMOYISHANGQIYEZHUYINGXIAOSHOUSHOURUSHI1625YI,ZENGFU10.3%,HUIPAICHAOHUOPINPAIZHANJULEXIANGDANGBUFENSHICHANG。

e世博天上人间BUGUO,ZHENZHENGRANGHUIPAICHAOHUOMINGSHENGQUEQIDEZESHIZAONIANJIANCHUANGZAO“SHAZIGUAZI”DENIANGUANGJIU。YENEIRENSHICHENG,HEFEIDECHAOHUOYENENGYOUJINTIAN,“SHAZI”GONGBUKEMEI,NIANGUANGJIUSHIANHUICHAOHUOYEDEGONGXIANZHE,TADUIANHUICHAOHUOYEQIDAOLECHENGSHANGQIXIADEZUOYONG。ZAINIANGUANGJIUDESHIFANXIAOYINGXIA,BENDICHAOHUOCHANYEXUNSUFAZHAN,HUIPAICHAOHUOCHENGWEIANHUIDEYIDATESECHANYE。BUGUO,ZHEIGECHANYEJIZHONGDUBINGBUGAO,DUOGEQUANGUOZHIMINGPINPAIYEZAISUIHOUXUNSUJUEQI,BUZHIMINGDEPINPAIGENGSHIXINGCHENGLEGONGYINGDUANDE“ZHANGWEIXIANXIANG”。

e世博天上人间ZHENXINSHIPINCHUANGJIANYU2000NIAN9YUE,SHIYIJIAYISHENGCHANHUIPAICHAOHUOWEIZHUYEDEDAXINGXIANDAIHUASHIPINQIYE。NENGZAIJILIEDEJINGZHENGZHONGSHENGCUNXIALAI,BINGBUDUANFAZHANZHUANGDA,ZHENXINSHIPINBIRANYOUZIJIDEDUDAOZHICHU。DANGNIAN,ZHENXINGUAZICHENGWEIXINGYENEIDIYIGEQINGPINPAIDAIYANRENDEGUAZIPINPAI,QIJINGYINGFENGGECENGKAIYISHIZHIFENGQI。

e世博天上人间MUQIAN,ZHENXINSHIPINYILUXUZAINEIMENGGU、HEILONGJIANG、ANHUIJIANLISANGESHENGCHANJIDI,ZAIBEIJING、ZHONGQING、HEFEI、GUANGDONGJIANLILESIGEFENZHUANGCHANG。ZAIQUANGUOSUOYOUSHENGFENJIANLILEFENGONGSI(ZIGONGSI)HUOBANSHICHU,SHICHANGFUGAIQUANGUOGESHENGSHIZIZHIQU,BINGZIYINGCHUKOUMALAIXIYA、YINDUNIXIYA、HANGUO、RIBEN、 ELUOSI、MEIGUO、ZHONGDONGDENGJISHIGEGUOJIAHEDIQU。

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△在真心食品的“拼多多生产线”上,一份份快递悠然地流淌在流水线上。

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△分拣员将对接不同快递公司的包裹放置于不同的车内,随时发货。

NENGQUDERUCICHENGJI,YUZHENXINSHIPINYANGEDEPINKONGFENBUKAI。YANFAGONGCHENGSHIZHUZUOPENGTOULU,GONGSIZAISUYOU“ZHONGGUOKUIHUAZHIXIANG”DENEIMENGGUBAYANNAOERSHIYONGYOUZIJIDEZHONGZHIJIDI,TONGSHIHAIHEDANGDIHEZUOSHELIANHE,DALIANGSHOUGOUYOUZHIKUIHUAZI,ZHEIBAOZHENGLESHANGYOUYUANCAILIAODEPINZHI,YENENGJIDANGDIKUINONGZENGSHOU。

“GUAZICONGSHOUGOUDAOFENZHUANGCHENGXIAOBAOZHUANGCHUSHOU,ZHONGJIANHAIYAOJINGLICHUJIAGONG、ZHUZHI、HONGGAN、BANCHENGPINSHAIXUAN、FENZHUANGSHENGCHANZHEIJIGEDADEBUZHOU,ZHISHAOYOU28DAOGONGXU”,ZHUZUOPENGBIAOSHI,ZAISHENGCHANGUOCHENGZHONG,GUAZIHAIYAOJINGGUO17DAOANQUANJIANCE,YIQIEHEGECAINENGXIAOSHOU。

20年传统企业跟上新电商速度

YANGEDEPINKONG,RANGZHENXINSHIPINZAISHUBAIJIAHUIPAICHAOHUOZHONGTUOYINGERCHU,DANZHANGQIZHUANZHUXIANXIAQUDAO,YERANGZHENXINSHIPINCUNZAIXIANSHANGXIAOSHOUDEDUANBAN。

e世博天上人间ZHENXINSHIPINDONGSHI、FUZONGCAICAOYIXIANGTANYAN,ZHENXINZAOZAI2012NIANJIUKAISHICHANGSHIXIANSHANGXIAOSHOU,DANNEISHIQUESHISHIYONGXIANXIASIWEIZUOXIANSHANG,HAIQINGLEDAIYUNYINGGONGSI,BUJINMEIZHUANQIAN,HAIKUILEBUSHAO。

2017NIAN,ZHENXINCHENGLIXINQUDAOSHIYEBU,JIANGDIANSHANGYEWUSHOUGUIJITUANZHIJIEGUANLI,ZAIYIXIECHUANTONGDIANSHANGPINGTAIJIXUCHANGSHIDIANSHANGXIAOSHOU。MEINIANYILIANGQIANWANDEXIAOSHOUE,WUFADUIJITUANZHENGTIYEJIZUOCHUMINGXIANGONGXIAN。

e世博天上人间“YAOXIANGZAI‘XINQUDAO’YOUTUPO,JIUBIXUYOUXINDECHANGSHI。2019NIANSHANGBANNIAN,GONGSIZHENGSHIJINZHUPINDUODUOPINGTAI,XIWANGJIEZHUQIXUNMENGDEFAZHANSHITOURANGZIJIYEYOUXINDEFAZHAN”,ZHENXINSHIPINDIANSHANGZONGJIANZHANGHUIBIAOSHI。

e世博天上人间WEILEGENSHANGPINDUODUODESUDU,ZHENXINSHIPINZHUBUDIAODONGGONGSIQUANBUZIYUANLAIPEIHEYEWUFAZHAN。2019NIAN5YUEDIDIANPUZHENGSHIYINGYEHOU,25TIANSHANGXIAN10KUANDINGZHICHANPIN。

e世博天上人间“5YUEFENKAIDIANYIDAOLEYUEDI,DANGYUEJINXIAOSHOU10WANYUAN,DAN6YUE12RIJIUWANCHENGRIXIAO3WANYUAN,DANGYUE18RIMAILECHABUDUO20WAN,7YUE18RIDANDIANCHAOGUO100WANFANGKESHU,8YUE28RIWANCHENGDANDIAN200WANRIXIAOE,10YUEFENWOMENHAIWANCHENGLEDANPIN100WANXIAOSHOUE,7GEYUEFUWURENSHUJIN5000WANREN……”,ZHANGHUIDUIBANNIANLAIDEXIAOSHOUSHUZIRUSHUJIAZHEN,SHUANG11HESHUANG12GONGSIDEXIAOSHOUSHUJUYIZHIZAISHUAXIN,FAHUOCANGKUZAIZHEILIANGGEDACUQIJIANSHIZUIMANGDE,HEJITOURUMEITIAN300RENDEDABAOTUANDUI。RUGUOFAXIANBANGONGSHIMEIRENLE,NEIJIUSHIQUBANGMANGDABAOLE。

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△刚刚搬迁的仓库中,工人在紧张打包年货节的大礼盒。

ZI2019NIAN5YUEDIRUZHUPINDUODUOYILAI,“ZHENXIN”DEXIANSHANGYINGYEECONGDIYIGEYUEDE10WANYUANYILUBIAOZHANGDAO11YUEDE1500WAN,KUANGZENG150BEI。YUDIANPUXIAOSHOUYEJITONGBUZENGZHANGDE,SHIZHENXINSHIPINYUNYINGTUANDUIHECANGKUMIANJI。5YUEFENHAIJINYOU3RENDEPINDUODUOXIANGMUXIAOZU,MUQIANYICHENGWEICHAOGUO20RENDEYUNYINGTUANDUI。“XIANZAIHEFEIDEFAHUOCANGKUYIJINGCONG2000㎡KUODADAO8000㎡,ZHEIYANGYEBUGOU,ZHENGZHUNBEIZAIQIANYIGE1.2WAN㎡DECANGKU”,ZHANGHUIGANTANDAO,ZHENSHIJIHUAGANBUSHANGBIANHUA。

线上“新消费”反哺线下传统渠道

BANNIANSHIJIANZAIPINDUODUOSHIXIANGAOSUZENGZHANGHOUDEZHENXINSHIPIN,XIANRANKANDAOLEXINDIANSHANGSUODAILAIDEJUDAZENGLIANGSHICHANG。CAOYIXIANGFENXISHUJUHOUPANDUAN,XIANSHANGXIAOSHOUBINGMEIYOUDUIXIANXIAZAOCHENGCHONGJI,FANERCUSHIQIYEGENGHAODIYOUHUACHANPINJIEGOUHEQUDAO。

e世博天上人间ZAICHANPINJIEGOUSHANG,PINDUODUOSHIPINLEIMUFUZERENBIAOSHI,JIANGUOCHAOHUOLEISHANGPINZAIXIUXIANSHIPINZHONGZHANBIWEI20%-30%,ERGUAZIZHISHIJIANGUOCHAOHUOZHONGDEZHONGLEIZHIYI,SHANGJIARUOXIANGSHIXIANGENGDAFAZHAN,JIUYAOYOUYISHIDIKUOCHONGZIJIDECHANPINXIAN。

e世博天上人间CAOYIXIANGTOULU,ZHENXINSHIPINDEFAZHANGUIHUAYUPINDUODUODEPANDUANWANQUANYIZHI,GONGSIJIANGZAI2020NIANKAIZHAN“QIANPINJIHUA”,ZAIBAOZHENGPINZHIDEQIANTIXIA,FENGFUZIJIDECHANPINJIEGOU,GENGHAODIFUWUXIAOFEIZHE。

e世博天上人间TAZONGJIESHUO,HEPINDUODUOHEZUOYILAI,PINGTAIDAIJIZHENXINSHIPINLIANGGEZI——CHENGZHANG。XIANSHANGXIAOLIANGDEKUAISUZENGZHANG,RANGZHENGGETIXIYUNZUOXIAOLVHEGUIMODOUYOUDAFUTISHENG。“ZHEIZHONG‘CHENGZHANG’SHIQUANFANGWEIDE,BAOKUOYANFA、SHEJI、GONGYINGLIANDENGGEGEHUANJIE,YIQIANYINIANZHINENGPEIYANG3DAO5GEXIANXIADANPIN,XIANZAIYINIANKEYIPEIYANGJISHIGE,JIANGDIGONGSITUIXINPINDECHENGBEN,PINDUODUODEGEZHONGXINWANFAJIDAJIANGDILESHANGJIADESHICUOCHENGBEN,XIAOFEIZHEKEYIMIANDUIMIANDIFANKUISHANGPINDEYOUQUEDIAN”。

WEIXIEZHUSHANGJIATANSUOGENGFENGFUDEYUNYINGFANGSHI,PINDUODUOPINGTAIRIQIANSHANGXIANCESHIZHIBOCHAJIAN,ZHENXINSHIPINZUOWEIDIYIPICESHIDESHANGJIACANYULEZHIBO。

e世博天上人间“ZHIBODISANTIANJIUBEIZHENJINGLE”,ZHANGHUISHUO,DANGSHIDIANPUZHONGYOUCHAOGUO2.4WANRENTONGSHIZAIXIAN,15XIAOSHIGUANKANRENSHUCHAOGUO11.3WANREN,ZHIBOMAICHU24WANYUANCHANPIN。

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△直播已是消费者了解真心食品的最佳途径,真心也可以通过直播及时了解到消费者的反馈。

CONGQUDAOLAIKAN,JIN20NIANPINPAILISHIDE“ZHENXIN”YUANXIANYIXIANXIAXIAOSHOUWEIJUEDUIZHULI,QIQIANGSHIQUYUZAIDONGBEIHEHUABEIDIQU。RUZHUPINDUODUODUANDUANBANNIANJIAN,ZHENXINSHIPINJIUSHOUHUOLEYIDAPIJIANGZHEHUHEHUANANSHICHANGDEXINKEQUN,YANHAIDIQUDEXIANSHANGXIAOSHOULIANGFANERYAOYAOLINGXIAN。

“GUANGDONG、HENAN、SHANDONG、JIANGSUZHEIJIGESHENGFENSHIWOMENXIANSHANGDINGDANLIANGZUIDADE,ZHEIYOUSHIWOMENXIANXIAJIAORUODEQUYU。WEILAIHUIGENJUPINDUODUODESHUJU,FANXIANGXIANXIABUDIAN,XIANSHANGHEXIANXIAJIANGHUIJIASURONGHE”,CAOYIXIANGSHUO。

SHUJUXIANSHI,PINDUODUOPINGTAIHUOYUEYONGHUZHONG,ZHULIURENQUNWEI26—35SUIDENIANQINGREN,ZHANBIGAODA42.2%;16—25SUIDERENQUNZHANBIZEDADAOLE40.6%。ZAIPINDUODUODEYONGHUZHONG,35SUIYIXIADENIANQINGRENZHANBIYICHAOGUOLE82%。

ZHENXINSHIPINRENZHENFENXIZIJIDEYONGHUHUAXIANGHOUFAXIAN,ZAIQIKEHUQUNZHONG,NVXINGZHANDAOLE7CHENG,DABUFENZAI25-30SUI。JIEXIALAI,JIANGHUIWEIRAOKEHUXUQIU,ZAIPINDUODUOPINGTAISHANGKAIFADINGZHIHUADEXIUXIANLINGSHICHANPIN,SUOYOUCHANPINDESHEJIDOUJIANGQUYUNIANQINGHUA。

e世博天上人间“ZHEICINIANHUOJIEJIUSHIWOMENYUNYINGDABANNIANLAIDEYICI‘KAOSHI’,KAOYANWOMENDEYINGBIANNENGLIHEFANYINGSUDU,SUIZHENIANQINGXINXIAOFEISHILIDEJUEQI,XIANXIAXIANSHANGZHANBIJIANGHUICONG8:2MANMANGUODUZHIPINGFENQIUSE”,CAOYIXIANGBIAOSHI。

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