e世博天上人间

年货节新消费提速“多多农园”,云南“新农商”网红果扶贫初显成效

e世博天上人间ZAIPINDUODUO“2020NIANHUOJIE”SHANG,BAOKUOQIUBEIXUELIANGUOZAINEIDENONGCHANPIN,YOUYICI“MAIFENGLE”。LIANGZHOUSHIJIAN,YUNNANQIUBEI“DUODUONONGYUAN”SHANGXIANBUJIUDEDIANPUSHOUCHUCHAOGUO30DUNXUELIANGUO,YUEYOUQICHENGDINGDANLAIZIYI、ERXIANCHENGSHI。

e世博天上人间TONGGUO“DUODUONONGYUAN”FUPINMOSHI,NONGMINZAIWANGDIANSHANGMEIMAIYIJINXUELIANGUO,SHOURUBIYUANLAIZENGJIAJINYIBEI。ZHEIYUPINDUODUOTANSUOSHIJIANDENONGYEXIANDAIHUAXINLUJINGHEXIAOFEIFUPINJIZHIXIXIXIANGGUAN,TONGGUO“DUODUONONGYUAN”,PINDUODUOSHIXIANXIAOFEIDUANHEYUANCHANDIZHILIAN,WEI5.3YIXIAOFEIZHETIGONGPINGJIANONGCHANPINDETONGSHI,GENGKUAISUYOUXIAODAIDONGSHENDUPINKUNDIQUNONGCHANPINXIANSHANGXIAOSHOU,BASHOUGOUDENGZHONGJIANHUANJIEDELIRUNLIUJINONGMIN。

“弃种果”到“网红果”,新电商助贫困地区农业升级

e世博天上人间XUELIANGUO,YUANCHANYUNANMEIANDISISHANMAI,XIBANYAYINYIWEI“SHENSHENGZHIGUO”,ZHIJIN500NIANSHIYONGLISHI,YINQIFENGFUYINGYANGHEJUBEIJIANKANGJIANZHIXIAOGUO,BEISHOUHUANYING。SHIMIANSHANGREXIAODETIANSHANXUELIANGUO,DABUFENDOULAIZIWOGUOYUNNAN,ERZUOWEIZHONGGUODALUZUIZAOYINRUZHONGZHIXUELIANGUODEDIQUZHIYI,WEIYUDIANDONGNANDEWENSHANZHOUQIUBEIXIANYINQIDUTESHENGTAI,CHENGWEIZHONGGUOYOUZHIXUELIANGUOHEXINCHANQU。

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△在云南文山州丘北县腻脚乡,农户冒着小雨,把雪莲果种苗栽种下去,小孩在地头玩泥巴。拼多多正在当地探索“以建档立卡户为主体,田间地头直连消费者,让农户和消费者同时获益”的“新农商”机制。


“村子里从2010年前后就开始种植,但因为价值从来没被开发,只能供广东福建的消费者煲汤,这让外地客商只会挑选品相好的雪莲果收购,一亩地有三分之二的废果是常事。”27岁的舒跃文是土生土长的云南文山州丘北县腻脚乡阿落白村人,小时候就对雪莲果特别熟悉。

YOUYUHETUDOUYIYANGYIZHONGZHIQIEMUCHANZHIGAO,XUELIANGUOCHANLIANGJIZENG,GONGGUOYUQIU。2015NIAN,SHUYUEWENSUOZAIALUOBAICUNYUZHOUBIANDADUOSHUCUNZIYIYANG,KAISHIDAMIANJIQIZHONG 。

e世博天上人间2016NIANDI,KAISHIYOULEZHUANJI。YIZHIPINDUODUODEYUNYINGTUANDUILAIDAOWENSHAN,KANDAOLEYILUOZAITIANJIANDITOUDEXUELIANGUO,PANDUANQIZHONGKENENGCUNZAIJIAOGAODESHICHANGJIAZHI。

PINGTAIXUNSUXINGDONGQILAI,DAIDONGHEZHUTUISHANGJIAXIAOSHOUXUELIANGUO。SUIZHEYUELAIYUEDUODESHANGJIACANYUJINLAI,XIAOFEIZHEMENFAXIANZHEIZHONGWAIMAOKUSIHONGSHUDEXUELIANGUOYOUCUIYOUTIAN,ERQIEYOUFENGFUDEYAOYONGHESHILIAOJIAZHI,BIRUJIANGDIXUEZHI。ERQIE,TAHAIBUGUI。ZAIPINDUODUO,SHIGONGJINYUNNANXUELIANGUODEJIAGEZAI30-40YUANJIAN。XUELIANGUOXUNSUZAI2018NIANCHENGLEWANGHONGSHUIGUO。

e世博天上人间ZICI,MEINIANBAJIUYUEFENDAONIANDI,ZHEIXIECONGQUNSHANFACHUDEXINXIANXUELIANGUO,CONGTIANJIANDITOUZHILIANQUANGUOXIAOFEIZHEDECANZHUO。ZAIPINDUODUOPINGTAISHANG,ZHEIYICENGJINGZANGYUSHENSHANDESHUIGUO,HENKUAIJIUCHENGLE10WAN+DEBAOKUAN。

新农商机制:把利益留在农村

e世博天上人间XIAOLUSHIBUCHOULE,SHUYUEWENMENQUEYOULEXINDE“FANNAO”——XUELIANGUOZAIWAIMIANMAIDEHONGHONGHUOHUO,NONGMINMENKAIXIN,CHUDICHULAODONGLIBUSHUO,WANGWAIXIAOSHOUDEQUANGUOCHENGYEDOUYONGYUECHULI,DANSHIJISUANXIALAI,TAMENBINGMEIXIANGSHOUDUOSHAOXUELIANGUOBAOHONGDEHONGLI。

“DANGSHI,XUELIANGUODITOUSHOUGOUJIASHI0.5YUAN/GONGJIN,DAIBANFEI0.1YUAN/GONGJIN,WULIUCHENGBEN1YUAN/GONGJIN,HAOCAI、RENGONGZAI0.6YUAN/GONGJIN。PINGTAIXIAOSHOUJIAGECHAOGUO4YUAN/GONGJIN,SHOUGOUSHANGDEMAOLIRUNZAI1.8YUAN/GONGJINZUOYOU,NONGMINWUYIHAISHIRUOSHIDE,RUGUOBUJIEJUEZHEIGEWENTI,JIBIANYOUGENGDUODENONGMINKANDAOXINGQINGHAO,QUZENGZHONGXUELIANGUO,BUDANKENENGXIANRUZENGCHANBUZENGSHOUDEGUAIQUAN,SHENZHIYINWEIEXINGJINGZHENGJIANGSHOUDOUSHIYOUKENENGDE。”YUSHUYUEWENYIYANG,YUNNANNONGKEYUANJINGJIZUOWUYANJIUSUOYANJIUYUANLIWENCHANGYEZAIDANYOU。

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△丘北雪莲果“多多农园”在两位新农人带领下,在拼多多“年货节”期间销售30吨雪莲果。

“JIEJUEBANFAJIUSHIZIJIMAI,BASHOUGOUSHANGZHEI1.8YUANMEIGONGJINDEMAOLIRUNLIUXIALAI。”ZHEIYEZHENGSHIPINDUODUOZAIQIUBEIDEXUELIANGUOFUPINSHIDIANXIANGMUXIWANGJIEJUEDEWENTI——DAKAIXUELIANGUODEXIAOLUZHISHIGE“TIAOBAN”,GENGZHONGYAODESHIDAIDONGYIGEXINDECHANYE,ZAICHANYENEISHIXIANNONGMINTUOPINZHIFUDELIANGXINGXUNHUAN。

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e世博天上人间YOUXUELI、YOUCUNJICENGGANBUJINGYANDESHUYUEWENHELINGYIWEINIANQINGRENSHIJINGANG,ZAIJINGGUO2GEDUOYUEDEXUEXIHEKAOCHAHOU,BEIXUANWEIQIUBEI“XINNONGSHANG”JIZHIDEDAITOUREN,TAMENDAILINGNIJIAOXIANG4GEPINKUNCUNDE141WEIJIANDANGLIKAPINKUNHUCHENGLILENIJIAOXIANGXINNONGSHANGGONGSI。

ZHEIXIEDANGKAHUWUCHANGCHENGWEIXINNONGSHANGGONGSIDE“GUDONG”,BINGXIANGYOUYIXILIEYOUXIANTIAOKUAN:XINNONGSHANGGONGSIXUYOUXIANSHOUGOUCHENGYUANCUNMINDENONGCHANPIN,CHENGYUANZEKEYIRENYIXUANZEXIAOSHOUDUIXIANG;GONGSIDESUOYOUYUNYINGLIRUN,DOUMIANXIANGJITI“XINNONGSHANG”FENHONG,QUEBAOQIZAISHOUGOUKUANDEJICHUSHANG,YOUGENGDUOEWAISHOUYI;SUIZHEGONGSIGUIMOKUODA,JIANGZHUJIANFUGAIGENGDUONONGCHANPINHENONGFUCHANPIN,“GUDONG”SHIZHONGBAOYOUJUNDENGFENHONGDEQUANLI。

e世博天上人间SHUYUEWENSHUO,HEZUOSHEMUQIANZHONGZHIGUIMOZAI300MUZUOYOU,ANZHAOMUCHANLIANGDUNJISUAN,BAOCHUYIBUFENHUAIGUOFEIGUO,ZONGCHANLIANGDAGAIZAI500DUN,HEZUOSHE2019NIANDEMUBIAOYIJINGJIBENWANCHENG——BAZHEI500DUNXUELIANGUOMAIJIQUANGUOXIAOFEIZHE,RANGZHONGZHIHUZENGSHOU。ZUOCHUFANLIJIMEIZHONGZHIDECHENGYUANHEMEIJIARUDEQUNZHONGKAN,BADAJIAXIYINDAOXINNONGSHANGDEXINJIZHIZHONGLAI。

“GUANGSHIJINNIANNIANHUOJIEQIJIAN15TIAN,YIJINGXIAOSHOULE1.5WANDAN,CHAOGUO30DUNDEGUOZI。”SHUYUEWENGAOSUJIZHE,ANZHAOYUQI,JINNIANDEXIAOSHOURENWUKEYIZAICHUNJIEQIANWANCHENG,ZHIHOUHEZUOSHEJIANGJICHENGWEIGUDONGDEJIANDANGLIKAHUFENHONG。DIANPU6YUEFENCAISHANGXIAN,QIJINBUDAOBANNIAN,TAMENHAIZAIBUDUANXUEXIHETANSUO,ZHENGQUJINONGMINDEFENHONGBUDUANZENGJIA。

探索“消费扶贫”的可持续路径

e世博天上人间JIJIANDANGLIKAHUMOUDIANFULIBUNAN,NANDESHIRUHERANGFULIKECHIXU。

e世博天上人间“NIANHUOJIESHIYINIANXIAOFEILIZUIQIANGJINGDESHIJIANDUAN,PINGTAIZAIZUOSHANGPINLIUDETUIJIANFENFASHI,HUIXIANGDUODUONONGYUANQINGXIE,TUIDONGXIAOFEIFUPINYOUXIAOLUODI,”PINDUODUONONGYENONGCUNYANJIUYUANCHANGWUFUYUANZHANGHANDONGYUANJIESHAO。

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△通过“多多农园”,拼多多在农村带动、培养一批农村电商人才,加快农产品上行。

SHENGYIHONGHUOLE,ZHILIANGYEDEYOUBAOZHENG。ZAIYINRUXUELIANGUODEYUNNANNONGKEYUANJINGJIZUOWUYANJIUSUOYANJIUYUANLIWENCHANGKANLAI,CHANYEJIXUJIEJUEDELINGYIGEWENTI,SHICUFANGSHIJINGYINGSUOZHIDEMUCHANZHIXIAJIANG。

e世博天上人间“XUELIANGUODEXUQIUZENGZHANGTAIKUAI,GEXIANGBIAOZHUNSHANGWEIQUELI。NONGHUDUOCAIYONGYUANSHIDEZHONGZHIFANGFA,DAOZHIXUELIANGUOFEIGUOLVGAO、DIYUJIDUANQIHOUHEBINGCHONGHAINENGLIBUZU,YANZHONGYINGXIANGNONGMINZENGSHOU。”LIWENCHANGBIAOSHI,MUQIANPINDUODUOYILIANHEYUNNANNONGKEYUANJINGJIZUOWUYANJIUSUO,FAQIZHIDINGSHENBAOXUELIANGUOZHONGZHIDIFANG/GUOJIAXINGYEBIAOZHUN——ZHEIYESHIYUNNANSHOUGEYOUDIANSHANGPINGTAILIANHEFAQIDENONGCHANPINBIAOZHUN,CONGXUANZEPINZHONG、GAILIANGTURANG,DAOGAIJINZHONGZHIFANGSHI、TISHENGGUANHUSHUIPING,DAZAOYIZHENGTAOBIAOZHUNHUATIXI。

SUIZHE2020NIANWANCHENGTUOPINGONGJIANMUBIAORENWUDELINJIN,FUPINZHUNONGYICHENGWEIBAOKUOQIYEZAINEIDEQUANSHEHUIDEGONGTONGXINGDONG。HANDONGYUANGAOSUJIZHE,CONGFUPINZHUNONGDAOXIANGCUNZHENXING,“XINNONGSHANG”JIZHIDOUKEYICHIXUFAHUIZUOYONG,GUANJIANSHITANSUORUHERANGNONGRENBIANNONGSHANG,RANGNONGCUNYOUXIANDAIHUAQIYE,“ZHIYOUJIFANONGHUCHENGWEICHANXIAOJIAGONGYITIHUADEZHUTI,CAINENGSHIXIANRENCAIXIANGTUHUA、CHANYECHIJIUHUA、LIYINONGHUHUA”。

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